お勧めニュース
[Intermediate] Ad-free Private Search

Neeva, a Silicon-Valley-based startup building “ad-free private search”, without a public product yet, apparently has raised $77.5 million so far according to Crunchbase. They seem to have had the inside track at Greylock — good for them — with a very “fundable” entrepreneur at the helm, but nevertheless this is not a small amount for what must be pre-customer, pre-revenue or close to it focusing entirely on privacy with a $5/month subscription business model.

[Intermediate] Google’s FLoC Is a Terrible Idea

Google is leading the charge to replace third-party cookies with a new suite of technologies to target ads on the Web. And some of its proposals show that it hasn’t learned the right lessons from the ongoing backlash to the surveillance business model: Federated Learning of Cohorts (FLoC) is potentially the most harmful of those new technologies.
read also: article on TechCrunch, Github W3C - Improving Web Advertising Business Group, and Google's framing as Privacy Sandbox

[Simple] Tim Cook May Have Just Ended Facebook

“If a business is built on misleading users on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.”

[Intermediate] The end of the identity workaround

The way people are tracked online has been a cat-and-mouse game between the biggest browsers and the ad industry for years. Every time the industry found a way to claw its way back from the inventory blackouts caused by Google and Apple blocking cookies, it was hit by another curveball.

Unfounded Closing of Adtech Complaint

The UK’s data watchdog is facing a legal challenge after it took the decision to quietly close a complaint against the adtech industry’s high velocity background trading of personal data. The legal challenge was reported earlier by Politico.

How Many Ads And Trackers Does ONE Page Load?

Some Banking Websites Have Third Party Trackers on Login Pages. Just like the danger of malicious code slipping into ads on mainstream sites, the presence of third party javascript trackers on the login page of the bank means there are increased risk of privacy compromise or worse.

How Many Ads And Trackers Does ONE Page Load?

Some Banking Websites Have Third Party Trackers on Login Pages. Just like the danger of malicious code slipping into ads on mainstream sites, the presence of third party javascript trackers on the login page of the bank means there are increased risk of privacy compromise or worse.

Do you really need all this personal information, @RollingStone?

The linked Privacy Policy in the popover that greets visitors on arrival at Rolling Stone’s website is supplied by Rolling Stone’s parent (PMC) and weighs more than 10,000 words. In it the word “advertising” appears 68 times. Adjectives modifying it include “targeted,” “personalized,” “tailored,” “cookie-based,” “behavioral” and “interest-based.”

Advertising: Real-Time Bidding vs. General Data Protection Regulation

As soon as 2020, the media industry could find itself with its main monetization channel shut down, yet few seem to be working on an alternative. The seeming inaction of most media owners, despite continuing and specific warnings from regulators, is dangerous and hard to comprehend.

Update report into adtech and real time bidding

An interesting development shared by the UK Information Commissioner.


質問一覧
Gaming apps and data processing compliance, particularly in app ads

Does anyone have experience of gaming apps and DP compliance, particularly in app ads? (Other than the obvious, start with a privacy first approach etc.) What are the checklist items they need to be aware of getting right?