In our new book (September 2021), we look at the growing trend of personal data stores or personal data intermediaries, helping individuals take control over and empower themselves with their data. If we want to create a fair and equal society, we call it a data democracy, neither state nor big companies should control our data – and thus our lives. This does not mean that the state or companies do not sit on some of our data. But you are in the driver’s seat and retain control of your full profile.