Sharing data altruistically on digital platforms in the health sector or in research-related environments is seen as contributing to the common good, according to a new report by the Esade Institute for Social Innovation entitled My Data, My Rules: From data extractivism to digital empowerment. The study focuses on digital empowerment and analyses 13 case studies in which people have control over their personal data, with particular emphasis on the experiences of Digital Estonia, Cozy Cloud and MIDATA.coop.