People love convenience and Amazon has prospered by obsessing about how to anticipate our wants before we’re even aware of them. Here is a very detailed news column on how and why Amazon collects data about you.

On Wednesday, US Congress was grilling the CEOs of Google, Apple, Facebook, and Amazon, and examined issues related to GAFA's dominance in the market.
Data was one of the underlying threads in that inquiries.

A BBC data request reveals what data is being stored by the Amazon-owned business about its users.

Requested my personal data from Amazon under the California Consumer Privacy Act. The company that can get me toilet paper within 2 hours takes a month to send me a zip file?