Noteworthy Information

Developers Intermediate read

Mozilla and Meta Propose New Privacy-Preserving Ad Technology

Mozilla engineer Martin Thomson reveals they've been collaborating with Meta (formerly Facebook) on new technology that can measure "conversions" from advertising while still preserving privacy. The proposed new technology is called Interoperable Private Attribution, or IPA.


Questions Asked

Individuals Simple read

Mozilla Is Going To Track Facebook Tracking You

Researchers at Mozilla announced this week the launch of its "Facebook Pixel Hunt" study, which seeks to track the company's immense web-wide tracking network and investigate the intel it's collecting on users. As the name suggests, this study is focused on a piece of tracking tech known as the "Facebook pixel." Chances are, you've visited a site that uses it; these tiny pieces of tech are buried in literally millions of sites across the web, from online stores to news outlets to... well, you name it. In exchange for onboarding a free pixel on their site, these sites can then track their own visitors and microtarget ads with the same sort of precision you'd expect from a data-hungry company like Facebook.

What data governance projects/products inspire you?

Mozilla’s Insights team is on the lookout for innovative data governance projects and products anywhere in the world (and in any language) that manage and share benefits from datasets in new and interesting ways. From data coops and data commons projects, to data trusts, personal data storage solutions and more, we’re interested in learning about models that differ from standard corporate models - that give more power to the people represented within or affected by the data, or that share the value/benefits derived from data.