Data monetization in healthcare is a growing business with companies using it to negotiate beneficial terms or conditions with business partners, for bartering information, to sell outright, and/or to add value to an existing offering.

Great pitching skills and interesting pointer's of valuation and business models for personal data.

A Kialo debate: Many companies now trade data they collect trough their services, or build services partly on data they bought from other companies. This raises questions about the users' privacy.