Since its launch two years ago, Open Banking requires the UK’s nine largest banks to give customers better control of their data. If people give permission, the banks are obliged to share their data with third party services.

As GDPR becomes the norm, are marketers able to walk the tight-rope of consumer data and privacy? Acxiom and DMA study consumers’ take on data sharing.

The Support Centre for Data Sharing (SCDS) initiative focuses specifically on researching, documenting, and reporting about the data sharing practices, EU legal frameworks, and access and distribution technology that are relevant to organisations, and that imply novel models, and legal or technological challenges.