Reframing ‘my data’ to ‘data about me’ is a really helpful way to move beyond the simplistic, dualistic and dangerous notion of personal data as a monetisable resource towards a recognition of the inseparable nature of data and self. Another perspective provides this tweet that we are more impacted by other people’s data than we are by data about us. And Viivi recommended this article that explains the difference between market participation and right-based pariticpation.