Unlocking the potential of mobility data is essential to accelerating the transition towards more sustainable and smarter mobility. Building a common European data space for mobility will facilitate access, pooling and sharing of transport and mobility data, building on existing and future initiatives.

This research quantifies and qualifies public opinion of location tracking in a variety of different contexts within web and mobile technology. Key findings include:

• 72% of people for websites and 68% of people for mobile apps do not consider location tracking to be acceptable before an account is created.
  
• 55% of people consider it “creepy” when websites know their location when they first open the site.
  
• Location sensitivity is context and control sensitive, so that people are more comfortable with location tracking when it is necessary (ex. directions, deliveries, weather, traffic) and when they are asked for permission.
  
• 81% of people for websites and 68% of people for mobile apps used at least one negative term to describe location tracking including creepy, bad, annoying, scary, and confusing.
  

The New Urban Mobility Alliance (NUMO), North American Bikeshare & Scootershare Association (NABSA), and Open Mobility Foundation (OMF) announced the launch of the Privacy Principles for Mobility Data to help guide the mobility ecosystem in the responsible use of data and the protection of individual privacy.

An EU funded 24-month project developing a service platform that lifts the barriers between different mobility solutions and ecosystems.

This article argues that de-anonymizing the data "gets easier by the day," warning this latest data set demonstrates "the looming threat to our liberties posed by a surveillance economy that monetizes the movements of the righteous and the wicked alike."

Privacy advocates are concerned that the new law can paint an unsettling picture of people's movements in Quebec.