There currently isn’t an adequate vocabulary to describe people’s experiences in the digital world, which impedes understanding and conversations around what’s actually happening, and what harms are lurking. The Me2B Alliance has developed a set of terms to help bridge this gap. Central to the vocabulary is the concept of Me2B Relationships, which are the relationships people (Me’s) have with purveyors of products or services (B’s), and the concept of Me2B Deals, which are exchanges of value between a person (Me’s) and a business (“B”).