Consider to use a personas matrix to develop your personas set. It is a useful conceptual tool that would help you reflect on your personas decision-making and to better structuring your personas set based on some criteria — in particular, this tool helps to think on what the right criteria for your personas set might be and to iterate your work.

The recent publication of the After Dark report wrapped up our months long human centered design research with UN Women, which was premised on understanding the experiences of women travelling and using public transportation in the evening time. To better understand these women’s needs, concerns, attitudes and behaviours, we created a set of personas based on insights we gathered across the three cities we surveyed, as well as the anecdotes of women working blue collar, night-shift jobs.

The Blueprint has focused on the identification of heath and care needs of the population using a “personas” approach. Twelve personas have been developed, representing different “population segments” with different conditions and needs.